Reaching Max Potential

Episode #106: Crafting a Winning Business Strategy


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In this episode of The Reaching Max Potential Podcast, we delve into the essentials of crafting a winning business strategy. Learn how to define a clear vision, conduct thorough market research, and leverage your unique value proposition. Discover the importance of setting strategic goals, effective resource allocation, and fostering a strong leadership culture. We also discuss the need for continuous improvement and innovation to stay competitive. Perfect for entrepreneurs aiming for high performance, this episode provides actionable insights to drive your business towards sustained success. Tune in and elevate your strategic game!


REFERENCES


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Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1002/smj.4250150502


Collins, J. C., & Porras, J. I. (1996). Building your company’s vision. Harvard Business Review, 74(5), 65-77. https://doi.org/10.1016/S0007-6813(96)90026-9


Drucker, P. F. (1954). The Practice of Management. Harper & Row. https://doi.org/10.1002/9781119206911


Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management, 3(3), 215-251. https://doi.org/10.1002/9781118785318.weom110162


Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977


Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. https://doi.org/10.1108/eb054287


Schein, E. H. (2010). Organizational Culture and Leadership. Jossey-Bass. https://doi.org/10.1002/9781119206911

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Reaching Max PotentialBy Jeff Piek