Fast-growing Irish athleisure brand Powercut clothing has grown from zero to more revenues of in excess of €2.5m within just three years. Founded in 2019 by Irish entrepreneurs Craig Mulhall and Brónagh McKay as they worked 8am to 6pm in their day jobs before working on their passion project Powercut until 2am. As the brand flourished they focused 100% and grew the business into a global-focused player it is today. I talk to Craig about Powercut’s scaling journey, being selected by Dunne’s Stores to open outlets in its top stores, and plans to drive next-day delivery e-commerce services.

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