Ignite London is the biggest B2B marketing event of the year, where the industry comes together to keep ahead of the curve and get inspired by B2B innovators and game changers. In the run up to the event, Deloitte Digital’s Chief Disruptor Ed Greig joins David Rowlands, Head of Content, for an exclusive preview of his session.

He discusses why AI isn’t a magic bullet (you can’t be given Usain Bolt’s shoes and expect to run as well, right?), getting to the ‘oh sh*t’ moment, why collaboration is key and how to fall in love with the problem, not the solution.

Join Ed at Ignite London on 29-30 June and get the practical knowledge you need to drive greater results across every element of your marketing strategy. You'll find actionable solutions to your biggest pain-points across two days of panel discussions, networking, interactive workshops, roundtables and training sessions.

Book now with exclusive discount code PODCAST to get 20% off your one or two day pass: https://events.b2bmarketing.net/ignitelondon