Nicole Sunders, Director of Community at Zendesk and Chris Detzel, Director of Customer Community and Engagement at Reltio talk a lot on this episode about how to build your own brand. We believe that doing the work is just half the battle. You must go out and build your own brand. There are tons of ways to do this without “bragging” about how awesome you are, and we talk about many ways of how we do it. If you don’t do it, no one else will.