I recently got an email from someone and in it he said that a certain strategy that a labor group was seeking to deploy “didn’t make for the best optics”.

Honestly, the entire email sounded like something you hear in the report of a middle-schooler who is looking at a thesaurus to make their report sound more elegant, but that particular phrase stuck out to me.

So in this episode I’d like to go over why this phrase about “optics” irked me and what we can keep in mind so we can remain in tact when it comes to keeping the trust of the public as well as the brothers and sisters we serve with.

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