In this episode Chris invites publicity expert Sandra Beckwith to answer a listener's question about the difference between an agent and a publicist and what each does. And do you need either?

Links & Show Notes:

-The job description of a publicist and how they help authors. Also, what they don't do. When would you want one?

-The job description of an agent and how they help authors. Also, when you might want to use one. 

-What you can expect to pay and what you'll get.

-What to watch out for.

-Sandra's tip: do you own research!

Links - Click 'em, they're live

More information on Sandra and what she does for authors

Sandra's blog post on why you should hire a publicist

How one author got ripped off and how to avoid it