Episode 107: Online Leads, Real Conversions — A Masterclass with Joe Herrera

Think you have a lead problem? Joe Herrera says, “You don’t. You have a conversion problem.” .” As one of the top team leaders at Real Broker and a marketing mastermind, Joe has cracked the code on turning online leads into closings—year after year, in any market.

Joe doesn’t sugarcoat it: “I’m a marketing person who happens to have a real estate license. The reason I win is I figured out the system—and I’m relentlessly honest about what works and what doesn’t.” If you’ve ever felt like your ads aren’t paying off, or your pipeline isn’t converting into deals, this episode is your wake-up call.

Darren and Joe break down the real math behind online lead generation, why most agents get it wrong, and why honesty—about your numbers, follow-up, and expectations—is the secret to success. They cover Facebook ads, database building that actually converts, and why genuine follow-up is the only “magic” you need.

🎧 In this episode, you’ll learn:

Why most “lead problems” are actually conversion problems

The real numbers every team leader needs before spending another dollar on ads

How Joe’s team consistently generates profitable online leads—without gimmicks or wasted budget

How to build a database that converts, not just collects dust

Why honest conversations and marketing know-how matter more than ever

How collaboration, abundance, and asking the tough questions transform results

Stop guessing and start converting—listen now and discover the system top teams rely on.