Custom Apparel Startups

Episode 107 – The GRAPHIC Impact On Your Business

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GREAT graphics are extremely important to your business. They save you time, money and make you look good. Poor quality graphics hinders everything in your business.

How good graphics and digitizing makes a difference:

Save time

  • Better graphics are more efficient for your equipment (Thread breaks and # stitches)
  • ACTUAL design time - The time YOU spend working on art vs other tasks.

    • Cost in materials

    • Less mistakes - every bad print, sew out, etc wastes supplies. Paper, Toner, Ink, shirts
    • Less Supplies used - Better designs are more efficient. Less ink and toner

      • Avoid tech support issues

      • Your equipment outputs as good as the art you put in it.
      • 25-75% of support requests are art issues

        • It's not how cheap you can get it, it's how much money you can make with that graphic.

        3 Options for Graphic Arts

        • You do it
        • Hire in house
        • Farm it out

          • You do it - Why would you do it yourself?

          • You love it
          • It's WHY you got into the business
          • You have super high standards (artists are never happy)
          • It's PART of your messaging

            • Hire in house - Why would you hire an artist?

            • You can't do it
            • High standards adjacent
            • Live input - turn around time
            • Messaging & Branding - You describe your business as being the artists.

              • Farm it out

              • You can't and/or don't want to
              • Cash flow - Only paying for that work, when it is paid for already
              • Scalability - When business is slow, don't pay for art. When it's busy, get all your art done.
              • Focus on sales - Don't spend time trying to figure the art out, spend it on making money.

                • Case for Outsourcing - Why WE like it.

                • 5 designs in a day or 10 in a day - not scalable
                • You hate it
                • You're a maker, not a graphic designer
                • YOU just can't do every kind of art well - good at a genre, corporate vs fun
                • you can't afford, nor do you need a full-time graphics person
                • How many designs/digitizing do you actually DO per month and will that pay for a person.
                • Doing the Art is NOT making you money - spend that time on sales, marketing, learning

                  • Also, Check out https://coldesi.com/

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