In this episode of The Reaching Max Potential Podcast, we delve into understanding competitive advantage in business. Discover how leveraging unique resources, fostering innovation, conducting competitor analysis, prioritizing customer-centric strategies, and building a strong brand can set your business apart. Learn practical tips for achieving operational efficiency and creating sustainable competitive advantages that drive long-term success. Perfect for entrepreneurs aiming for high performance, this episode provides actionable insights to elevate your business strategy. Tune in to master the art of competitive advantage and achieve your maximum potential.

REFERENCES

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Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1002/smj.4250150502

Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson. https://doi.org/10.4324/9781315150977

Porter, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145. https://doi.org/10.2307/2486183

Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press. https://doi.org/10.1108/eb054287

Schumpeter, J. A. (1942). Capitalism, Socialism and Democracy. Harper & Brothers. https://doi.org/10.4324/9781315150977

Womack, J. P., & Jones, D. T. (2003). Lean Thinking: Banish Waste and Create Wealth in Your Corporation. Free Press. https://doi.org/10.1002/9781119206911

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