In this episode of the FHS Podcast, Riyan Itani, Director & Founder, Global Branded Residences, is joined by Nina Vithlani, Managing Director for MENA at Sectorlight, to explore the explosive growth of branded residences in Asia. They discuss the importance of emotional storytelling, evolving buyer expectations, and how developers and brands can craft meaningful, market-specific identities. From Thailand's booming pipeline to the emerging hotspots of Vietnam and Japan, this episode is packed with insight into what it takes to resonate with high-net-worth buyers in the region.