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🎙️ Episode: The Common Sense Guide to Great Advertising

Steve Hudson is back. A familiar voice and long-time friend of the show, founder of The Power of Advertising, and one of the UK’s leading Creative and Commercial Directors returns for another unfiltered conversation. As always, there’s no script, no pre-set questions, and no safety net. Just a candid, wide-ranging discussion that gets straight to what actually makes advertising work.

In this episode, Steve shares his latest thinking, including a new project with former creative partner Victoria Fallon, a tool designed to help crack even the toughest briefs. Powerful, but as Steve warns, not something to use lightly.

We also dive into his experience taking the Where Did Your Advertising Go Wrong? masterclass around the world, and get a preview of his latest seminar, The Common Sense Guide to Advertising.

Packed with practical advice, real-world experience, and straight-talking insights, this is essential listening for anyone working in advertising, marketing, or communications.
Links to episode: 
Steve's New Masterclass: https://thecreativefloor.com/masterclass

⚠️ Warning: expect strong language, and a few truths that don’t pull any punches

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