it's cool, us too.

episode 108 - the rules aren't real


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“You should be married by 30.”
“Don’t talk about money.”
“Thin = good.”
Sound familiar? This week, Cole and Meag are breaking down the invisible rulebook so many of us internalized growing up—and officially calling BS.

From career timelines and fertility fear-mongering to the “cool girl” commandments and the myth of adulting milestones, we’re unpacking the cultural scripts that shaped us… and how we’re finally rewriting them.

It’s a little cathartic, a little spicy, and deeply validating if you’ve ever asked: Wait, who decided this was the plan?

We get into:

  • Why home ownership isn’t a moral achievement

  • The quiet rebellion of talking about money with friends

  • The generational shift away from hustle culture

  • How friendships in your 30s might matter more than marriage

  • And why being “too much” is actually just being yourself

If you’re in your 30s or 40s navigating your own rule-breaker era, this one’s for you.

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it's cool, us too.By Meag and Cole