Behind The Entry Podcasts
Want to be part of the new mini-series? Share the untold story behind your favourite work and celebrate the teams and clients who made it happen with a global audience listening in over 90 countries. Get in touch today. 
📩 [email protected]
📢 Hiring or promoting something useful?
This is the World’s No.1 Marketing Podcast. Chances are your next hire is listening.
📩 [email protected]

💡 Mentorship
Turbo-boost your career with The Creative Floor Awards Mentorship Programme:
https://thecreativefloor.com/mentorship

📘 Agency Tales: The Book
https://thecreativefloor.com/agency-tales

📚 Seminar
The Common Sense Guide to Great Advertising:
https://thecreativefloor.com/masterclass

🎙️ Episode: Behind The Entry: The Missing Word

The Creative Floor Awards Podcast launches a brand-new mini-series going behind this year’s entries, beginning with one of the most emotional and ambitious projects of the year, The Missing Word.

Featuring Erico Braga (OLIXIR NY) and John Santangelo (Studio RX), this episode explores the making of a project tackling gun violence and grief through a simple but profound idea: creating a word to define the experience of losing a child.

In this deeply honest conversation, the team shares the full story behind the work, from the moment the idea entered the agency to the three-year journey of bringing it to life. 
The discussion explores the challenges, creative tensions, outreach to organisations, collaboration with linguists, and the emotional responsibility of working with families directly affected by loss. This is not a traditional campaign. It is a cultural intervention designed to create visibility around a pain that often goes unspoken.

Raw, human, and completely unscripted, this is essential listening for anyone interested in creativity with purpose.

⚠️ Warning: This episode contains themes relating to children lost to gun violence and may be distressing for some listeners.

Links to work:
Website + Documentary: https://themissingword.org/
Campaign Case Study: https://vimeo.com/1175492167
Book Case Study: https://vimeo.com/1175490567

Not all awards are created equal.
CREDITS:

🎨 CREATIVE
OLIXIR NY: Linda Bennett, Kathleen Nanda, Erico Braga, Fabio Rodrigues, Daniel Mailliard, Lisa Lim, Roberto Vilhena, Haley Dix, Prajakta More, Eugenio Lima, Pedro Ricci, Bruno Abner, Zinnia Farrell, Skyler Mauro, Greg Flores, Zoie Babakitis, Kira Snook, Devon Nespica, Mike Benedetto, Raphael Pacheco, Becca Binder, John Durazzo, Sophia Galanos, Annie Foster, Laila Mahran, Chloe Johnson, Jenny Grabowski

🎬 PRODUCTION PARTNERS
Omnicom Production, Studio Rx, SOLVE(D), Bumblebeat Audio Production, Jaded Melody, Graphline Media Production, Fuze Image, Mol Mol

🌍 CLIENT & PARTNER ORGANISATIONS
OLIXIR NY, Visioning Beyond Violence, Youth Alive!, Lighthouse Community Charter Schools

🤝 COMMUNITY CONTRIBUTORS
Cathy DeForest, Diana Garcia, Gabriel Garcia, Lanisha Jones, Natasha Johnson, Rich Harrison, Marilyn Washington-Harris, Renita Joseph, Carmen Morales