Wise FIs know that both brand and PR play essential roles in the success of their organization. And the brilliant ones know just how well the two work together. 

We're lucky to feature one such organization this week. Jennifer Reed, Vice President of Public Relations at Sound Credit Union joins us to talk all about it—on CRMNEXT's Banking on Experience podcast. 

Topics we cover include:

• Sound CU's logo: its origin story and how it represents them
• Getting your story out there
• The biggest challenges CUs face when it comes to tying brand and PR together
• Jennifer's top tips and tricks for PR
• The stigma of PR being "a compliance thing"
• How brand and PR complement each other
• Changing the world (yes, really) 
• And more 

Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.

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