Welcome to the Culture Zone! The boys were joined this week by Mike Bontrager. Mike has written a great career story so far having spent over 30 years being a "Culture Warrior" for The Weitz Company and Alston Construction. He has established himself as a "turnaround specialist" having had tremendous success fixing broken companies across the country. The focus was defining corporate culture as establishing what is encouraged, discouraged, accepted, or rejected within a group or team. We talk about where this starts and who is responsible for it, the importance of culture being aligned with strategy and leadership, how leading with culture may be among the few competitive advantages left for companies today and the importance of selecting or developing leaders with a forward-looking strategy and passion for culture. PJ gets analytical...BS gets sick and DD stumps PJ! Gary Vaynerchuk is quoted. Music for this episode by Tom Petty!