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Episode 109: Time for Advertisers to Look Out: A Conversation w/ Orlando Wood
In this conversation, Philip talks with Orlando Wood, Chief Innovation Officer of System1 Group and author of Lemon and his most recent Look Out: The Advertising Guide for a World Turned Inwards. They discuss his latest work and how a data centric, left brain focused approach and diminished the impact and magic of advertising.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Philip’s Drop:
Leonard Schlain
The Alphabet vs. The Goddess (lecture)
Art & Physics (lecture)
Orlando’s Drop:
Iain McGilchrist
Steven Harrison – Changing the World is the Only Fit Work for a Grown Man
Special Guest: Orlando Wood.
View all episodes
By Philip McKenzie
5
4242 ratings
In this conversation, Philip talks with Orlando Wood, Chief Innovation Officer of System1 Group and author of Lemon and his most recent Look Out: The Advertising Guide for a World Turned Inwards. They discuss his latest work and how a data centric, left brain focused approach and diminished the impact and magic of advertising.
The Drop – The segment of the show where Philip and his guest share tasty morsels of intellectual goodness and creative musings.
Philip’s Drop:
Leonard Schlain
The Alphabet vs. The Goddess (lecture)
Art & Physics (lecture)
Orlando’s Drop:
Iain McGilchrist
Steven Harrison – Changing the World is the Only Fit Work for a Grown Man
Special Guest: Orlando Wood.
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