Sign up to save your podcasts
Or
Share Episode 11: Ad Viewability – We Deserve Better Standards
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 11: Ad Viewability – We Deserve Better Standards
This week's Analytics Neat starts off with a look at two newsworthy items from the past week: the updated martech landscape and the GDPR limitations of the Doubleclick ID. We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better. How does the private marketplace play into this? What are the standard definitions for viewability across major platforms? All of this and more in this week's episode. Thanks for listening!
iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
Visit BillBruno.com
View all episodes
By Bill Bruno
4.6
1818 ratings
This week's Analytics Neat starts off with a look at two newsworthy items from the past week: the updated martech landscape and the GDPR limitations of the Doubleclick ID. We will then jump into a discussion about the viewability standards for ads in the marketplace and why we deserve better. How does the private marketplace play into this? What are the standard definitions for viewability across major platforms? All of this and more in this week's episode. Thanks for listening!
iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2
Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat
Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat
Visit BillBruno.com