Hey there, and welcome back to Tech Break by Friday, where we break down AI and technology terms to use step-by-step strategies for our business. I am an AI and Software Engineer with a passion to share technology as simply as possible for everyone.

In today’s episode, I want to show you how to use 2 of my go-to tools this week for decision making. As an example, we will ask Perplexity and ChatGPT to guide us in creating a marketing plan. The idea is to create a plan that you can execute for your business in a month and take action. AI is a huge advantage for every business if it is used appropriately.

First Tool - My Online Search Buddy, Perplexity

I created a space inside perplexity, giving it instructions. The instructions are the rules or guides that you want the model to consider for every thread in your space. (More details, check Episode 2, devoted to Perplexity)

Then I created a new thread:

Hello, please help me create a marketing plan for my service business on social media with actionable steps.

Perplexity came with an answer for a Social Media Marketing Plan for my business.

Actionable Steps Checklist

* Set clear goals (e.g., X leads/month, Y% increase in engagement).

* Define your target audience (industry, role, pain points).

* Choose two primary platforms (start with LinkedIn and one other).

* Plan a month of content (educational posts, testimonials, behind-the-scenes, interactive).

* Schedule posts using a tool like Buffer or Hootsuite, leveraging AI for timing3.

* Engage daily: Respond to comments, join groups, and participate in discussions.

* Launch a small paid ad campaign targeting your ideal clients.

* Monitor analytics weekly and adjust your content and ad strategy.

* Encourage reviews and user-generated content from satisfied clients.

* Review and refine your plan monthly based on performance data.

Some Tips:

If you want to add more context to your prompts, you can try:

* How can I expand and market my [product/service] in [preferred social media platform]? Could that work as a lead generation?

* I have a [product/service category] business. Can you use all the previous steps and create a checklist for [specific amount of time (e.g., a month)] that I can do to accomplish a marketing plan? Please make it manageable. I have time to spend [time to spend each day].

This actually helped me make a plan with tasks from Monday to Friday and what the priorities should be for that day. Below is an example. Of course, by adding more prompts, you can customize your plan to your individual needs.

Second Tool - The all-mighty ChatGPT

ChatGPT or any other LLM is a companion tool for a business owner who is trying to tackle many things at once. I am new to having a business, and marketing is something that I am learning as I go. So I used ChatGPT to create a plan with step-by-step actions to market my business. I used the prompt:

I have a [product/service category] business. You are an expert in marketing, and since I am just a beginner, I want you to make a plan with instructions for me.

So what I liked about the response I got here is the step-by-step. This means I even got instructions on how to set up a Facebook page (if I market on Facebook). Later on, ChatGPT asked if it should create an Excel/CSV file for me to check my progress, and I replied yes. I enjoyed working back and forth with it to build my marketing strategy for my business.

If you’re listening and thinking, ‘This all sounds amazing, but I still don’t have the time,’ I get it. That’s where I come in. I help business owners like you automate the tech and free up your time so you can focus on what matters. If you would like help implementing, you can also book a free discovery call with me.

Discovery Call: https://api.leadconnectorhq.com/widget/booking/KnLhETWeXcsKQXRLkNI6

That’s it for today! If you found this helpful, I’d love it if you could share it with a fellow business owner or leave a quick review. And don’t forget to follow Tech Break by Friday for more practical AI and tech tips every week.

Thanks for listening — now let’s build something brilliant.

References:

* ChatGPT: https://chatgpt.com/

* Perplexity: https://www.perplexity.ai/

* Discovery Call: https://api.leadconnectorhq.com/widget/booking/KnLhETWeXcsKQXRLkNI6

Music: Music by Ievgen Poltavskyi from Pixabay

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