Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weightlist, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing space and what strategic enrollment management can learn from it.

Beers:

Thom: Braxton Brewing Company, Covington, KY, www.braxtonbrewing.com, Revamp IPA, https://untappd.com/b/braxton-brewing-company-revamp/1950592

Brad: Red Hook Brewing Company, Woodinville, WA, redhook.com, American Pale Ale, https://untappd.com/b/redhook-brewery-american-pale-ale/1528689 

References:

Brad’s Number:

https://nces.ed.gov/datapoints/2016406.asp 

https://www.nerdwallet.com/blog/loans/student-loans/college-students-fafsa-money/#table 

Thom’s Number:

Elon Musk and Data Exhaust:
https://www.theguardian.com/technology/2013/feb/14/tesla-post-data-times-review 

Inside Higher Ed, Discounting Keeps Climbing, https://www.insidehighered.com/news/2017/05/15/private-colleges-and-universities-increase-tuition-discounting-again-2016-17 

Move beyond last click attribution in AdWords, https://adwords.googleblog.com/2016/05/move-beyond-last-click-attribution.html 

R package Attribution: http://analyzecore.com/2016/08/03/attribution-model-r-part-1 

New York Excelsior Scholarship: https://www.ny.gov/programs/tuition-free-degree-program-excelsior-scholarship 

Tennessee Promise Program: http://tnpromise.gov/about.shtml 

Music:

Artist: Josh Woodward, http://freemusicarchive.org/music/Josh_Woodward 

Track: Once Tomorrow (Instrumental Version), http://freemusicarchive.org/music/Josh_Woodward/Breadcrumbs/JoshWoodward-Breadcrumbs-NoVox-09-OnceTomorrow 

Used under Creative Commons Attribution 3.0 Unported License (CC BY 3.0), https://creativecommons.org/licenses/by/3.0, No revisions made.