After the dot‑com crash, Sheryl Moore transformed a financial wake‑up call into a mission to educate others about life insurance and annuities. In this episode of Tips from the Top, Joe Mallee talks with the founder of Moore Market Intelligence about why storytelling matters more than ever in a data‑driven world. Sheryl shares how pairing data with lived experience helps advisors educate clients, build trust, and address real retirement concerns—offering practical insight into communication, credibility, and impact.