Caroline’s guest in this episode is Col Gray, the owner of Pixels Ink.

I met Col a few years ago and honestly have never met a more genuine and trustworthy guy, his knowledge of logos, branding, website creation are second to none in addition to his creative genius of course! Col talks about the importance of understanding branding, why cheap does not equal value, and how non-profits can engage with their audience by choosing the right image and brand identity.

In the non-profit sector it is so important to have the right image and tell your story in a clear and engaging way. Imagine your goal is to attract more volunteers, what do you think they would look for if they were to google your organisation? An old clapped out website with one page of text or a visual beauty with lots of content that would allow them to decide that you are the right organisation for them. Col makes this happen for organisations just like yours!

Come listen to Col…

 

If you would like to find out more Col’s website – Click HERE

Until next time, Caroline