Cole Waybright joins Danielle Burmeister in this discussion about what drew him to the funeral profession, his advice for those just starting out and how his career has evolved into where he is now. Cole Waybright is Vice President of Sales Optimization with Homesteaders Life Company. In their chat, Cole talks about his early experiences in the family funeral home business and what he’s learned along the way. They also forecast trends in the profession like cremation, the importance of hiring good talent and the leadership lessons he’s learned and implemented within his team. Hear more about Cole and how his passion for service, continuous improvement, and mentorship have shaped his approach to leadership and innovation in the funeral profession.