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Episode 11 - Creating a Five-Star Client Journey That Brides Rave About
Episode Summary:
In this impactful episode of Beauty and the Boss, Levarna uncovers the often-overlooked secret to a thriving bridal beauty business: the client journey. While flawless artistry matters, she explains that what truly sets top artists apart is how they make clients feel before, during, and after the service.
From inquiry to post-wedding follow-ups, Levarna breaks down a luxury client experience system you can implement right away. Learn how to automate and personalize every touchpoint, build brand loyalty, and stand out even in a saturated market.
She also shares practical tips on email automation, welcome kits, booking workflows, and adding warmth to your systems. If you’re ready to work smarter and stop losing clients to less talented but more organized artists, this episode is for you.
🎧 You'll Learn:
- How to build automation systems that still feel personal and warm
- How to structure post-wedding follow-ups for reviews and referrals
- Why branding consistency builds trust and authority
- How to handle constructive feedback and avoid negative reviews
- Real-world examples of luxury service touches (like thank-you cards and gifts)
🧭 The Five-Star Client Journey Framework:
1. The Inquiry Stage
2. The Onboarding Process
3. Pre-Wedding Communication
4. Wedding Day Experience
5. Post-Wedding Follow-Up
6. Systematizing It All
💬 Notable Quotes
“The client journey is what builds loyalty, trust, and referrals not just the makeup.”
“You can be the best artist in town, but if you ghost a bride after the inquiry, she won’t remember you.”
“Luxury service is how you make her feel—not just what you apply to her face.”
“Brides love knowing what’s next. That’s the real magic behind professional systems.”
📚 Resources & Tools Mentioned:
Dubsado HoneyBook Manychat
- MUA Ideal Client workbook
https://drive.google.com/file/d/1emb4LQt3pGmQDn2BflQMHPISvtUHS0ZM/view?usp=sharing
- Waitlist for the next intake of Book More Brides Artist Academy:
https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist
- Book More Brides Facebook Group
https://www.facebook.com/share/g/16M6XuHnY1/
Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/
Loved this episode? Share it and join the Book More Brides waitlist!✨
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By Levarna Wolland | Multi-6-Figure Bridal Hair And Makeup Business Owner | Business CoachEpisode Summary:
In this impactful episode of Beauty and the Boss, Levarna uncovers the often-overlooked secret to a thriving bridal beauty business: the client journey. While flawless artistry matters, she explains that what truly sets top artists apart is how they make clients feel before, during, and after the service.
From inquiry to post-wedding follow-ups, Levarna breaks down a luxury client experience system you can implement right away. Learn how to automate and personalize every touchpoint, build brand loyalty, and stand out even in a saturated market.
She also shares practical tips on email automation, welcome kits, booking workflows, and adding warmth to your systems. If you’re ready to work smarter and stop losing clients to less talented but more organized artists, this episode is for you.
🎧 You'll Learn:
- How to build automation systems that still feel personal and warm
- How to structure post-wedding follow-ups for reviews and referrals
- Why branding consistency builds trust and authority
- How to handle constructive feedback and avoid negative reviews
- Real-world examples of luxury service touches (like thank-you cards and gifts)
🧭 The Five-Star Client Journey Framework:
1. The Inquiry Stage
2. The Onboarding Process
3. Pre-Wedding Communication
4. Wedding Day Experience
5. Post-Wedding Follow-Up
6. Systematizing It All
💬 Notable Quotes
“The client journey is what builds loyalty, trust, and referrals not just the makeup.”
“You can be the best artist in town, but if you ghost a bride after the inquiry, she won’t remember you.”
“Luxury service is how you make her feel—not just what you apply to her face.”
“Brides love knowing what’s next. That’s the real magic behind professional systems.”
📚 Resources & Tools Mentioned:
Dubsado HoneyBook Manychat
- MUA Ideal Client workbook
https://drive.google.com/file/d/1emb4LQt3pGmQDn2BflQMHPISvtUHS0ZM/view?usp=sharing
- Waitlist for the next intake of Book More Brides Artist Academy:
https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist
- Book More Brides Facebook Group
https://www.facebook.com/share/g/16M6XuHnY1/
Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/
Loved this episode? Share it and join the Book More Brides waitlist!✨