Persuasion and cults seem to go hand-in-hand. Campaigns to convert people to religious and political movements have always used control techniques, but whether or not cult leaders use coercive persuasion is hotly debated. This episode examines the use of persuasion in cult indoctrination - or step one in building a cult.

(The second episode in a two-part persuasion suite) 

Welcome to Psychologia, the podcast where we explore the science behind why we do what we do. www.psychologiapodcast.com