In this episode I'm joined by Dr Simon Chard - BACD board member, cosmetic dentist and co-founder of an environment friendly toothpaste tab company called Pärla! He tells me all about setting up a new business and the difficult decisions made along the way to ensure it meets his ethics. We also discuss environmentally friendly dentistry, and what we as dental students and clinicians can be doing. We talk about topics from greenwashing, to zero waste TikTok trends, and Simon gives his top tips on how to be more sustainable. You can find out more about Dr Simon Chard and Pärla on Instagram @drsimonchard @parlatoothpastetabs. Follow me on Instagram @adentallife to get more information about my Pärla giveaway!