On this episode Rodney & Gabe are joined by Heather Gieseke of BounceAg. Heather, a long time on and off again co-worker of Rodney and Gabe shares some surprising insights from the carbon/sustainability side of ag in that it looks like the demand for increases in sustainably in the supply chain continue to grow. However, figuring out how to engage with that demand from the farm still remains tricky, for which we're grateful for Heather 's advice on how to approach things.