Humans are story machines. 

We use them to process the world around us, determine our morality, and even to navigate our own inner universe. 

That's why I am always shocked when new Freelancers fail to use story more effectively to communicate their worth to prospects and land better client projects. 

In this episode we've covered: 

+ Why story telling is the most powerful sales force on the planet (powerful enough to alter reality as we know it) 

+ How to change your own reality by "Standing guard at the gates of your mind" 

+ Why big box food stores want you to believe you're helping local farmers when really they aren't 

+ What every Freelancer change about their sales approach if they want to make selling easy 

+ Where to find the best sources of information when you need to know "what is my prospect thinking?" 

+ How to use ancient myths to stop hard selling and start using empathy to close more client projects 

+ And a whole bunch more nifty stuff 

You don't need to be a master story teller to start leveraging story to make your life easier when it comes to marketing and selling your services.