Episode 11

Hello! and welcome to this podcast episode. We’re talking about websites today and why they’re essential for every artists to have if you’re serious about growing a fan base online.

With the dominance of social media platforms like Facebook, Instagram, Bandcamp and ReverbNation, it would seem like having your own website isn’t important for artists.

However, there are superb benefits in having your own branded site that you just can’t get using privately owned social media sites.

In today’s podcast I’ll be breaking down the biggest reasons why you should consider getting a site built if you don’t already have one. Or if you do already have one, here are some suggestions on how to make better use of it’s features to grow your fan base and keep them coming back every time.

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In This Podcast You Will Learn:

1). How having your own hosted website gives you complete creative control over your branding compared to sites like Bandcamp or ReverbNation which give you “cookie cutter” style account pages.

2). Why it’s risky to only host your artist pages on privately owned companies like Facebook and Instagram who have the option to change user policies overnight and there is nothing you can do about it.

3). How using your own website to collect email addresses for a newsletter or subscriber list is essential to build up a fan base and stay connected to them.

4). Why installing Google Analytics to monitor daily traffic is essential on your own website so that you are aware of how many visitors you receive daily and what they are most interested in when they get there.

5). How installing a Facebook “Pixel” on your website can open up powerful and flexible targeted marketing to anyone who visits your site. You will be able to run ads to the people who are most interested in you and your music.

6). The most important elements that should be included on your website so that your visitors have the best user experience and will be likely to return.

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Thanks again for checking out this podcast friends. I hope listening to this episode gives you some ideas on what you can do with your website to help you as an artist.

Having your own branded site is still very essential for today’s musician and gives you the ultimate freedom when creating your artistic vision for your music and at the same time providing the most useful tool for you and your fans.

Til next episode,

Peace N Love

Mike

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Questions, comments or concerns? I’d love to hear them!

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