Join Joel in this episode as he discusses the importance of "maintenance marketing" for blue-collar construction industries. He explores the catch 22 situation faced by businesses with plenty of clients but outdated online presence, hindering talent recruitment and client perception. Joel stresses the need for a navigable website, up-to-date content, videos, and images to connect with the next generation. Even if new clients aren't the goal, keeping up with trends is vital to maintain SEO and prevent falling behind competitors. Learn how maintenance marketing can keep your company perceived as the big dog in the room, all while staying within your budget. Stay ahead in today's ever-changing marketing landscape!