Mark Irvine is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data, and spotting trends within AdWords, Bing Ads, and Facebook. Mark regularly publishes on the Wordstream blog whenever a new feature, trend, or major change to the SERP is announced. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon.