October 1, 2021

Buffalo State Data Talk

Episode 11: Marketing and Social Media Analytics, an interview with Melanie McGovern and Lauren Kirchmyer from the Better Business Bureau

 

Episode 11 features part 1 of our two-part series talking to people from the Better Business Bureau (BBB). In this episode Melanie McGovern and Lauren Kirchmyer share how they use data to improve their outreach and social media marketing and show their accredited businesses the value that they bring. By leveraging their backgrounds in journalism and communications and continuously improving through professional development and networking they are able to successfully communicate information to the multiple audiences that the BBB serves. Don’t miss part 2, which will be released November 1st, with Nathan Hall, an SEO analyst for International Association of BBBs 

0:00 Intro 

0:39 What does the BBB do?

0:52 What Melanie and Lauren do 

5:11 Networking tips

7:55 BBB social media analytics

11:20 BBB scam tracker

13:51 Challenges of working in marketing

15:48 Professional development

17:24 Data Analytics with a background in journalism

23:22 Managing your digital presence

24:53 Outro 

Check out the BBB scam tracker here: https://www.bbb.org/scamtracker

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Interested in a career in data science? Visit https://dataanalytics.buffalostate.edu/ to learn more.