This episode is hosted by Professor Chris Rojek, Head of the Department of Sociology and Criminology at City. He is joined by Professor Ian Pace, Professor of Music, Culture and Society, and special guest Dr Eric Harrison, Deputy Director of the European Social Survey, which is based at City. He gives some detail about the techniques used by opinion pollsters and outlines some of the contingencies and risks in response to questions from both others. He also contrasts these with the strategies used for assembling exit polls. The three participants then give their ‘ratings’ of the Labour and Conservative campaigns, and some of those from other parties, and discuss what might change in British society by the end of a first term of Labour in power.