In this episode, we explore Dr. Goldratt's unique definition of value creation and how we tend to fall into the trap of creating more-and-more inward-facing goals over time--goals designed to improve the bureaucracy and make our work lives better, but often do not translate into removing any significant limitations for our customers. In short, we do a lot of work, spend a lot of money, and nothing improves for our clients. This episode is about what to do instead.