The Apex Approach

Episode 11: The 40% Rule


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In this episode, Coach Whitmore tells the story of how he first learned about "The 40% Rule" in an old Navy SEAL book, and how he has used this principle to overcome a variety of difficult experiences in his life. Learn how to unlock the power of your mind, and the reality of what is actually happening when your mind is telling you that you have nothing else to give. In fact... you aren't even half way there.

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The Apex ApproachBy Jeremy Whitmore