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Episode 11: The 5 Elements of a Powerful, Personal Brand [Podcast]
Welcome to the new season of This Is Your Life. In this eleventh episode, Michele Cushatt, my co-host, and I talk about the five elements that must be present in your brand for it to be truly powerful.
For more than a year now, Megan Miller, the dean of Platform University and I record something we call our “Member Makeover.” Once a month, people from our community volunteer to have us review their online platforms and their brands. We select one member and then do a screencast with our recommendations for how they can improve.
Listen to the Audio
What we’ve found is we keep coming back to the same five elements. If one of these is missing, it will handicap you in a significant way.
So what are those five elements?
A Well-Defined Audience
A Clear Value Proposition
A Compelling Brand Slogan
An Engaging Headshot
Simple Graphic Components
Read the Transcript
You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who does all my transcriptions.
Join the Conversation
My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:
Binge on All 13 Episodes!
If you want to listen to more episodes, you will find all thirteen audio episodes of Season 1 here. I release the video episodes weekly, as they are not yet available for batch listening. If you are looking for previous episodes, you can find Season 0 here
Explore Additional Resources
In this episode we mentioned several resources, including:
Example: ChrisLoCurto.com
Example: MicheleCushatt.com
Example: ShawnLemon.com
Service: 99 Designs
Software: SurveyMonkey
Software: Wayback Machine
Training: Platform University
Ask Me a Question
If you have a question, comment, thought or concern, you can do so by clicking here. We’d love to hear from you.
Subscribe to the Podcast
If you have enjoyed this podcast, please subscribe:
Share the Love
If you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out and raising the visibility of the show.
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By Michael Hyatt
4.9
25372,537 ratings
Welcome to the new season of This Is Your Life. In this eleventh episode, Michele Cushatt, my co-host, and I talk about the five elements that must be present in your brand for it to be truly powerful.
For more than a year now, Megan Miller, the dean of Platform University and I record something we call our “Member Makeover.” Once a month, people from our community volunteer to have us review their online platforms and their brands. We select one member and then do a screencast with our recommendations for how they can improve.
Listen to the Audio
What we’ve found is we keep coming back to the same five elements. If one of these is missing, it will handicap you in a significant way.
So what are those five elements?
A Well-Defined Audience
A Clear Value Proposition
A Compelling Brand Slogan
An Engaging Headshot
Simple Graphic Components
Read the Transcript
You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who does all my transcriptions.
Join the Conversation
My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:
Binge on All 13 Episodes!
If you want to listen to more episodes, you will find all thirteen audio episodes of Season 1 here. I release the video episodes weekly, as they are not yet available for batch listening. If you are looking for previous episodes, you can find Season 0 here
Explore Additional Resources
In this episode we mentioned several resources, including:
Example: ChrisLoCurto.com
Example: MicheleCushatt.com
Example: ShawnLemon.com
Service: 99 Designs
Software: SurveyMonkey
Software: Wayback Machine
Training: Platform University
Ask Me a Question
If you have a question, comment, thought or concern, you can do so by clicking here. We’d love to hear from you.
Subscribe to the Podcast
If you have enjoyed this podcast, please subscribe:
Share the Love
If you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out and raising the visibility of the show.