In this episode, Hugh Massie interviews Soraya Catoja and Ann-Kathrin Crede from Allianz to discuss how behavioral economics is transforming insurance and business decision-making. They share how Allianz built its behavioral insights unit and uses evidence-based strategies—such as simplifying communication and redesigning customer experiences—to drive measurable results, including increased digital adoption and strong business returns.

They also explain how behavioral testing often challenges traditional assumptions, showing that more information or incentives do not always improve outcomes. The discussion highlights how leadership training, AI adoption, and digital transformation can benefit from behavioral science, emphasizing that successful innovation depends on aligning solutions with real human behavior.