Welcome to Floor 9! This week’s episode is inspired by the runaway success of Black Panther. But big box office successes like Black Panther are becoming rare outside of superhero movies and established franchises. This is largely due to a shift happening with consumers and how they consume content. The traditional windowing strategies are now at a precarious tipping point as less and less people attend movies in favor of on demand streaming services. How did this all happen and where is movie-going going? Download and listen to find out!

Note: This episode contains ZERO spoilers for Black Panther.

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