On this episode, Bryan and Nicolette chat with Andria Arena, Marketing & Public Relations Executive, and owner of Multi Dynamic Public Relations. These three Hofstra University alumni chat about all things marketing including a hybrid professional like Andria, who focuses on both PR and Marketing, as well as user intent when creating content, the science of social proof, and how integrated marketing professionals incorporate consumer behavior. Also, learn more about social badges as part of the evaluation stage of the buying process and the role of customer reviews.