Empire State Of Grind

Episode 11 - The Power of Customer Proof w Sunny Manivannan, Founder of Peerbound


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On this episode we are joined by Sunny Manivannan, Founder of Peerbound, the AI platform that finds and unifies customer proof at scale. We dive into what customer proof is and why it is so powerful for influencing corporate purchases. We also discuss how Sunny discovered the power of customer stories and how his team is leveraging AI to unlock their previously hidden potential. We also discuss: 

  • Social proof and its role in business
  • Sunny's different roles in tech
  • Why he is so bullish on AI
  • Lessons we've learned working at companies like Coupa, Datadog and Braze
  • Similarities between B2C and B2B aspects of social proof selling
  • The way we value wins and losses
  • What brought Sunny to NYC and why he loves it

https://www.peerbound.com

https://www.next-gen-law.com/

 

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Empire State Of GrindBy Aaron Fischer