On the episode, Krista talks with Perma-Stoked brand-builder and marketer, Alex George. Alex uses his detail and expertise in creating a cohesive customer experience to launch, rebrand and grow businesses through is passion project Mountains Wave Marketing. Alex also happens to be married to Krista's best friend and has been a huge inspiration to her over the years in business and in life. In this episode, they talk about how they navigate their friendship and dive into Alex's process, how he is able to execute so many projects so effectively, his strategy around launching something new, and how he became so annoyingly good at planning. It seems whatever Alex sets his mind to he is able to accomplish.. all while having a newborn baby at home. Alex is dedicated to evolving, growing, learning, and making the absolute most of his time. And in this episode he lets us in on some of his secrets to success, and why he chose marketing as his new passion project. If you are looking to grow, rebrand, or launch something completely new - this episode is for you.

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