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Episode 11: Three Elements Required to Authentically Engage Your Audience
There's an old adage that goes ‘none of us like to be sold, but we all like to buy’.
We like to purchase, but we like to be the ones that hold the cards when it comes to that decision-making. So when we talk authenticity it's giving that power to your customers, being authentic in your messaging so that they can find the information that best serves that.
Listen and learn the 3 key elements to building trust and influence in your marketing messaging, regardless of what platform you communicate.
Once trust is established with your audience, your #brand will be top-of-mind when they are ready to buy.
Stay empathetic, consistent and transparent in your messaging and always - you do you.
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By Chris Casale & Ryan Smith
5
88 ratings
There's an old adage that goes ‘none of us like to be sold, but we all like to buy’.
We like to purchase, but we like to be the ones that hold the cards when it comes to that decision-making. So when we talk authenticity it's giving that power to your customers, being authentic in your messaging so that they can find the information that best serves that.
Listen and learn the 3 key elements to building trust and influence in your marketing messaging, regardless of what platform you communicate.
Once trust is established with your audience, your #brand will be top-of-mind when they are ready to buy.
Stay empathetic, consistent and transparent in your messaging and always - you do you.