In this episode of Breaking MedTech, we dive into why storytelling is the most effective marketing tool you’re not using and how to start integrating it into your brand.We cover: • Why you should be using stories in your marketing • The value storytelling brings to your brand • How it makes your company and product more memorable • How to evoke emotion and create a real connection • Simple ways to start using storytelling todayWant to go deeper? These books are a must-read: • Building a StoryBrand 2.0 by Donald Miller - https://www.amazon.com/dp/1400248876/ref=sspa_dk_hqp_detail_aax_0?psc=1&sp_csd=d2lkZ2V0TmFtZT1zcF9ocXBfc2hhcmVk • This Is Marketing by Seth Godin - https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 • Founder Brand by Dave Gerhardt - https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523408