On this episode of The Idea Maze, we're joined by Wendy Tsu, CEO of Branch Care. Wendy leads us through her journey from a tech-savvy upbringing in the Bay Area to founding a company aiming to democratize fertility care across the US. Wendy shares her learnings from observing one of the best serial entrepreneurs launch multiple businesses within Alleycorp as well as her own personal mantras that guide her journey today.