The problem with most websites is that they simply do not convert a visitor into a sale. A website is just the brochure that provides information, there's nothing persuasive about it.

What does convert? The answer is a funnel – a series of steps.

In this episode, I explain what exactly a funnel is, and take a look at a couple of the most widely-used types of funnels.

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For video and full transcript of the episode, visit www.eliteinc.com/11

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