This episode is all about content. We are going to talk about how to create excellent content and why this matters to the modern promotional products professional. Our guest is Kirby Hasseman, President of Hasseman Marketing and Communications. In addition to Kirby’s successful distributor business, he is also a speaker, blogger, podcaster, video personality and author. Kirby talks to us about how he balances the demands of running a business with these content efforts. We’ll also discuss the impact content has had on his business and how you can get started today with your own content program.