Episode 11 highlights:

- Why understanding a business model is critical for designers

- Using design to do more than make a great interface or a sexy advertisement

- Humanizing business and letting design/design thinking drive how business gets done

- What OKRs are, where they’re used and how to do them

- How Christina has used OKRs for both business and her own life

- Embracing business metrics as designers

- How you can be more innovative than Steve Jobs

- Tools and techniques for looking at your customer feedback and research insights to get beyond your assumptions