In this conversation with Meagen Eisenberg, CMO at TripActions, she talks about teambuilding, growth, and marketing. Hear about teams at hypergrowth companies, the order in which to build a team, building a company narrative, aligning marketing values to executive teams, what the first marketing hire should be, and Meagen’s thoughts on taking chances on people.

[00:41] Introducing Meagen

[01:29] Growing teams at hypergrowth companies

[04:34] Building a team in order

[06:35] Mastering product-market fit

[07:31] Integrating teams

[10:44] How to build a narrative

[15:06] Tailoring your comments

[16:53] Keeping NPS in mind

[17:26] Challenges in aligning teams

[25:00] Forming your own opinion

[27:18] Aligning long-term marketing values to C-Suite and boards

[30:45] The first marketing hire

[34:18] Growing, coaching, and taking a chance on people

[38:05] The three H’s

LinkedIn

Website

Twitter

Instagram

LinkedIn - Elias Rubel, Matter Made

Twitter - Elias Rubel

Matter Made Website

LinkedIn - Korina Edwards, Matter Made

Twitter - Korina Edwards

Matter Made Website

LinkedIn - Holly Chen, ExponentialX

Twitter - Holly Chen

ExponentialX Website