In this episode of Positive Impact Philanthropy, Lori Kranczer speaks with Siobhan Frost, co-founder and CEO of Endless. Siobhan shares how a surf trip in Portugal sparked her passion to tackle plastic pollution and led her to create Endless, a sunscreen brand built on sustainability, design, and purpose. Growing up in Australia, she learned the importance of environmental stewardship early on, and now she's combining her branding expertise with her commitment to protecting both people and the planet.

Through her story, Siobhan highlights how small, thoughtful actions can create ripple effects for meaningful change. From her early inspirations to building a product that merges health, beauty, and environmental care, she's redefining what it means to make business a force for good.

You'll hear about:

• How a moment in the ocean inspired Siobhan's commitment to sustainability

• The journey from branding and design to building a purpose-driven company

• How Endless combines sunscreen, style, and sustainability in one refillable product

• Why collaboration and peer networks are key to growing impactful brands

• The role of design in making sustainable habits easier for everyone

• The connection between her upbringing and her environmental values

• Siobhan's vision for a world free of single-use plastics and her lasting legacy of change

Siobhan's LinkedIn: https://www.linkedin.com/in/siobhanfrost/ Endless Website: https://www.iamendless.co/Endless Instagram: https://www.instagram.com/iamendless.co/

Connect with Lori Kranczer!

Website: https://linkphilanthropic.com

Email: [email protected]