Sometimes taking your business to the next level requires a leap of faith. Today's guest, public relations firm owner Rosie Mattio, took such a leap when she became one of the first publicists in the rapidly growing Cannabis industry.

Rosie explains how she was able to take her business, RMPR, from being a PR firm that specializes in specialty foods and lifestyle clients to include the Cannabis industry. She also shares her thoughts how to stand out in a crowded field, when somebody should look at hiring a publicist and the importance of influencer marketing trends.