If you want to see your business grow, it is vital that you have your eye on all the components that make up a successful marketing strategy. Pricing is one of them.

Don Draper taught us a lot about marketing and he often used the 7 P’s of marketing. Indeed, back in the 1960s, when marketing men smoked at their desks, a marketing notion was hatched that was so perfect that sixty one years later it is still considered an integral part of any marketing strategy.

The seven Ps of marketing includes product, price, promotion, place, people, process, and physical evidence.

On our episode today, we are going to focus on Pricing. Understanding the connection between the 7 P’s is crucial and it is not recommended to decide on any of them in isolation from the others.

Price: